Over 18 Years in Business

Recent Transactions

invoice factoring for a small fleet trucking


Small Fleet Trucking Company

invoice factoring for a sweeping and pressure washing company


Pressure Washing Company

Where Can You Advertise for Your Business

Where Can You Advertise for Your Business With so many advertising options available to business owners, it can be difficult to choose the most effective ways of getting your message across to potential buyers. However, you must first define your target market before you put together an advertising campaign. Most companies engage in several forms of market research to create a composite of the typical customer. This includes such things as age, income, level of education and buying habits. Once you have identified who will buy your product, it is time to decide where to advertise. How to Figure Out the Best Places to Advertise Often times, you can determine the best places to advertise by just looking around you. The following tips can help:

  • Find out where your competitors are advertising. They may have already performed some valuable market research in making this decision. It is also important to branch out on your own somewhat to reach a different segment of people than the competition.
  • Consider what your business is offering from your customer's prospective. Where would you go to find it?
  • Consider all of the methods of advertising available to you, including print, online, broadcast, direct marketing and billboards. As you are doing this, it is important to understand how your target demographic interacts with various forms of media. If you serve a mostly younger crowd, you should plan to reach them electronically. Older people and those from more traditional backgrounds may prefer print versions of the same information.
  • When 80 percent of people look up information online, you must have a business website that is easy for them to find. This means that Internet advertising is essential to spreading the word about what you have to offer.
  • Consider industry publications that cater specifically to your industry base, such as a magazine for people in the heating and cooling industry if you specialize in repair services.
  • Start with your own geographical area and work your way up from there.

Inexpensive Advertising Ideas for Small Business Owners You need to get creative when you don't have a large marketing and advertising budget. If your transactions take place mainly online, you may want to invest in internet ads or Facebook advertising. Both of these methods are extremely popular with business owners because they allow you to reach your target audience for as little as $10 per day. The better you come up with exact key phrases to target potential customers, the less money you will waste on people who click through out of mere curiosity. Another way to reach a targeted audience is to publish articles that you know will interest them. Article directories allow you to submit articles for free in addition to including a link back to your company's website. If you aren't sure what to write about, create a short survey on your company's Facebook page or website to better understand the concerns of your customers. Linked In is another popular social media networking website that can help your business. You can create a free profile to describe your business and what you offer to customers. It also allows you to network with others in your industry. Creating flyers in bulk is usually an inexpensive, effective and fun way to advertise. The key is to place them in a targeted area where large numbers of your customers normally congregate. For example, place the flyers on the vehicles of people at a sporting event if you own a sporting goods store in the same neighborhood.

This article was provided by 1st Commercial Credit.